Rose Care & Handling Tips



1.  Proper Transportation & Cooler Settings

  1. The most important factor in the longevity of flowers is making sure that they’re in a controlled environment of 33-37 degrees during the transportation from our facility in Miami to the time they are put on display in your stores. 
  2. The cooler that they are stored in should be between 33 and 37 degrees.
  3. The humidity level should be between 80% - 93%.
  4. Do not store flowers in the cooler where there are fruits, vegetables and other foods that produce ethylene gas, as it has a negative effect on flowers.
  5. When not transported or stored in proper conditions, the flowers will continue to lose moisture, thus reducing their vase life.


2.   Inspection

  1. Upon arrival, inspect your roses.
  2. Invest in a probe-type thermometer to measure the temperature of the roses in the box upon arrival.
  3. If you have received damaged roses, please notify your representative immediately.
  4. Have the box label information available when contacting your representative. The labels detail airway bill, important transportation and farm information required to address the problem.


3.   Sanitation

  1. Use a cleaning detergent like DCD or Professional Cleaner, not bleach. The effectiveness of bleach is short, (1-4 hours), and cleans bacteria immediately, but does not continue killing bacteria.
  2. Clean your cooler at least once every 3 months with a cleaning detergent.


4.   Preparation

  1. Once the roses are inspected, prepare to process the roses.
  2. Leave sleeve on roses.
  3. Ensure that the foliage will not fall below the water line in the display bucket. Foliage in the water is a significant food source for bacteria.
  4. Only use clean buckets. Have clean buckets prepared 1-day before with cold water mixed with the appropriate amount of floral solution.
  5. It’s very important that you use the correct amount of solution. Too little, and it will be too weak. Too much, and it could burn and damage the roses.


5.   Processing

  1. If your roses arrive dry pack (meaning they arrive without a bucket of water), cut ¾ to 1 inch off the bottom of the entire bunch.
  2. Place immediately into a cold water hydration solution. Read the label on the hydration solution you are using to determine how long they need to be in it.
  3. Move roses immediately inside the cooler.


6.   Flower Foods

  1. After the appropriate hydration time, move the roses to a cold water flower food solution.
  2. A holding solution is designed for holding roses in the cooler and gives the roses enough food to survive, but does not encourage the rose to open or mature. This solution should only be used to hold roses in your cooler.
  3. A flower food solution has the maximum amount of food to encourage the roses to open and bloom. This solution should be used in all vases and foam arrangements.


7.   Rotation

  1. Develop a First In, First Out (FIFO) system to keep old product from getting older and being sent out. 
  2. Make sure to remove product that is wilted, dying or past its expiration date.


8.   Customer Education

  1. Educate your staff or anyone that might be helping out in the floral department to educate customers on how to take care of their roses and what to expect from the varieties that you carry.
  2. Give your customers at least 10 grams of flower food and explain the importance of properly mixing.


Information courtesy of Floralife.  Please visit for additional C&H tips.